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dictionary | November 23, 2015

Original Content

Definition

(noun) Content that is new and unique. Such content is not only more useful to website visitors, but is also favored by search engines, with duplicated content often being penalized by most search engine algorithms.

Example

“High-quality original content is an important element of online content marketing.”

Alternate definition: Late night brainstorming pow wows that may lead to a viral reaction and profits.

On a Related Note

At Imaginuity, our designers and writers work side by side to create exceptional content that guides your brand. Whether it’s digital or traditional, online or outside, in print or on a screen, our creative team thrives in every communication platform. Read more about our Creative strengths.