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dictionary | November 23, 2015

Omnichannel

Definition

(adjective) Describing a strategy that considers a user at the center of a cross-channel experience and offers optimized content to the user based on where they are within a journey or task.

Example

“Omnichannel marketing is the key to modern retail success.”

Alternate definition: A 360-degree view of your customer that gives them what they need, when they need it.

On a Related Note

Imaginuity specializes in responsive web design. We can create a complete digital strategy that makes use of the latest mobile trends and capabilities. Read more about our Mobile Expertise.