(noun) Marketing that focuses on specialized, but profitable, areas and targeted demographics.
“Instead of marketing to a broad audience, we should practice niche marketing to maximize ROI.”
Alternate definition: Searching for those diamonds in the rough.
On a Related Note
Marketing without a clear strategy is simply shouting into the void. Someone might hear what you have to say, but you can’t expect that person to need what you’re offering. To improve your return on investment, you must have a digital strategy that reveals what makes your brand unique and memorable. Read more about creating a stronger Strategy.