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dictionary | November 23, 2015

Negative SEO

Definition

(noun) A malicious form of SEO which is often undertaken in order to damage a competing website’s search ranking. For instance, deliberately creating inbound links from “bad neighborhood” websites such as link farms to the competing website will damage that website’s search ranking.

Example

“We have integrity and our work speaks for itself. We will not use negative SEO tactics.”

Alternative definition: The dark side of SEO strategies.

On a Related Note

As search engine optimization consultants, we understand that well-placed content paired with the right target keywords, optimized metadata, and backlinks makes the difference. All of it is focused on positioning you in front of the right audience with the right message. Learn more about our SEO services.