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dictionary | November 23, 2015

Native Advertising

Definition

(noun) A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.

Example

“Native advertising works best when adverts feel like a natural part of the website.”

Alternate definition: The time when adverts don’t barge into the proverbial room uninvited.

On a Related Note 

Digital marketing is measured in the seconds it takes a user to either accept or reject what you are offering. We strive to present your information to your customers in a logical and intuitive fashion, and our user experience teams have the skill and experience to engage audiences to take action. Discover how to create a better User Experience.