(noun) Content designed to be reused and reformatted, perhaps by structuring it (for example with XML) so that it can be easily transferred and manipulated.
“Our multipurpose content will be used in social media, billboards, print copy, and websites.”
Alternate definition: The Swiss Army Knife of content.
On a Related Note
At Imaginuity, our creative team is tasked with ensuring you present your best foot forward at every touch point. So, whether it’s in the digital or traditional space, our creative process remains the same: analyzing the targeted audiences, researching the competition, and diving into the communication strategy to hone the most appropriate and meaningful message. Read more about our Creative strengths.