(noun) Refers to various aspects of accessing online content via wireless handheld devices such as smartphones. “Mobile” can describe both the devices themselves and the behaviors related to accessing content in this way.


“Our websites have to take advantage of mobile devices.”

Alternate definition: The reason why groups of friends forget to converse while enjoying a night out on the town.

On a Related Note 

Responsive design and mobile functionality are the new standards in digital marketing, creating opportunities to place your message directly into hands of your audience. Imaginuity can also produce mobile campaigns that make use of hyperlocal smartphone apps, text messaging, and social media — all designed to send the right message at the right time to the right audience. Read more about our Mobile Focus.

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