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dictionary | November 23, 2015

Marketing Mix

Definition

(noun) The four critical elements of marketing: the product, its price, the place it will be sold, and how it will be promoted.

Example

“How can we help our client optimize their marketing mix?”

Alternate definition: A marketing strategy that remains the same despite its moving parts.

On a Related Note

Our digital marketing strategy starts with a thorough analysis of your organization, your industry, your competitors, and your current communication strategy. We don’t rely on assumptions and unreliable data. Instead, we talk directly with the stakeholders and those most impacted by your brand. The result is a cohesive plan of action to guide your organization. Read more about creating a stronger Strategy.