(noun) The use of software tools to manage aspects of the marketing process and automate repetitive tasks. Many tools include analytical features that can help improve marketing efficiency.
“Marketing automation will streamline our process, increasing our efficiency in the process.”
Alternate definition: One of the best analytical tools in the software-tool box.
On a Related Note
Imaginuity analysts use the best reporting tools available, including Google Analytics. Web analytics tools can provide a wealth of useful and accurate information. Imaginuity helps choose the best tools that deliver the most benefits, and create filters to help gather the most relevant data. Read more about our Data & Analytics services.