(noun) The process used to build the deliverables produced within a project.


“For software development, the entire lifecycle might consist of planning, analysis, design, construct/test, implementation, and support.”

Alternate definition: The circle of life where account managers move everything along.

On a Related Note

Through our digital strategy process, we thoroughly research and explore a brand’s business goals. We then use that understanding and knowledge to build a custom web analytics plan to measure against those goals.  Read more about our Data & Analytics services.

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