(noun) A framework for understanding and managing a customer’s relationship with a company, from their initial contact through to purchase and beyond. Content should be created with different lifecycle stages in mind – i.e., it should be context specific.
“The introduction stage can be the most expensive of all the lifecycle stages.”
Alternate definition: Psychoanalysis of consumers’ expectations to create a product that best suits their needs.
On a Related Note
Creating an efficient and engaging user experience (UX) is as much an art as it is a science. Your audience isn’t interested in navigating the terrain of a convoluted website. The aesthetic of a website and the products you offer online are irrelevant, if site visitors don’t understand how to interact with the site and access the information. Imaginuity understands how people interact with their devices and websites, as well as the complexities of designing a user-friendly experience across multiple platforms. Discover how to create a better User Experience.