(noun) The process of communicating with leads and attempting to convert them into new customers.
“Proper lead nurturing will potentially lead to new clients and increase our revenue.”
Alternate definition: Fuel added to a sales team’s fire.
On a Related Note
Marketing without a clear strategy is simply shouting into the void. Someone might hear what you have to say, but you can’t expect that person to need what you’re offering. To improve your return on investment, you must have a digital strategy that reveals what makes your brand unique and memorable. Read more about creating a stronger Strategy.