(noun) The activity of finding new prospective customers. Lead generation can either be performed in-house, or by a third party.
“We have to go back to the drawing board to revamp our lead generation process.”
Alternate definition: How we find the people most likely to fall in love with your brand.
On a Related Note
Our digital marketing strategy starts with a thorough analysis of your organization, your industry, your competitors, and your current communication strategy. We don’t rely on assumptions and unreliable data. Instead, we talk directly with the stakeholders and those most impacted by your brand. The result is a cohesive plan of action to guide your organization. Read more about creating a stronger Strategy.