dictionary | November 23, 2015
(noun) The word or words typed into a search engine by a user to find web pages of interest. These are of critical concern for online marketers as they are the main way customers find a website. Content marketers should aim to create content that reflects what users are searching for.
“With the right keywords, our website will remain visible.”
Alternate definition: Words that win the People’s Choice award.
On a Related Note
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