(noun) The word or words typed into a search engine by a user to find web pages of interest. These are of critical concern for online marketers as they are the main way customers find a website. Content marketers should aim to create content that reflects what users are searching for.


“With the right keywords, our website will remain visible.”

Alternate definition: Words that win the People’s Choice award.

On a Related Note

We understand that no digital strategy is complete without a search strategy. All our search engine marketing services are rooted in a careful and precise assessment of your organization’s needs.  Learn more about our focus on SEM.

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