Key Performance Indicator (KPI)


(noun) Business metrics used to determine how well an organization is doing in a specific area: sales, customer compliance, quarterly profits, etc.


“The KPI has to reflect our company’s strategy to translate our vision into measurable objectives.”

Alternate definition: Numbers used to unearth problems or reveal operational strength.

On a Related Note

In any business, understanding the psyche of your target demographic is essential to your long term success. Data and analytics can chart your visitors’ paths, on-site user behavior, track site traffic, online media clicks, and the impact offline media has on online activity. Furthermore, web analytics tools can track sales, leads and conversion methods. Read more about our Data & Analytics services.

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