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dictionary | November 23, 2015

Integrated Marketing

Definition

(noun) A marketing strategy that aims to unify various marketing media and techniques, helping ensure a brand is presented consistently and allowing different marketing activities to complement and reinforce each other.

Example

“With an integrated marketing campaign, we can create a unified marketing strategy that’ll reinforce our brand message.”

Alternate definition: A method to ensure your marketing is outperforming competitors.

On a Related Note

An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.