dictionary | November 23, 2015
(noun) A marketing strategy that aims to unify various marketing media and techniques, helping ensure a brand is presented consistently and allowing different marketing activities to complement and reinforce each other.
“With an integrated marketing campaign, we can create a unified marketing strategy that’ll reinforce our brand message.”
Alternate definition: A method to ensure your marketing is outperforming competitors.
On a Related Note
An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.