(noun) The art and science of organizing information to help people effectively find the information they seek. Information architecture involves investigation, analysis, design, and implementation.
“Without a clear understanding of information architecture, we risk creating a site that is more confusing than it should be.”
Alternate definition: Information architecture creates structures to facilitate effective communication.
On a Related Note
Our information architects are steeped in technology, and we embrace the creative process to craft business requirements, sitemaps and wireframes. These steps form the blueprint of your digital presence. Leaving no stone unturned, our developers and web designers work in tandem to present your information to your customers in a logical and intuitive fashion. Read more about building the right Information Architecture.