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dictionary | November 17, 2015

Impression

Definition

(noun) Refers to each “view” of a web page or advert by visitors – i.e., the number of times it is seen.

Example

“Calculating each impression is an economical way to gauge whether users are viewing our ad or not.”

Alternate definition: The reason why we work so hard to make your website look its best.

On a Related Note 

In any business, understanding the psyche of your target demographic is essential to your long-term success. Data and analytics can chart your visitors’ paths, on-site user behavior, track site traffic, online media clicks, and the impact offline media has on online activity. Furthermore, web analytics tools can track sales, leads and conversion methods. Read more about our Data & Analytics services.