(noun) The positive effect conferred upon other products by a consumer’s positive feelings towards another product by the same company or brand.
“The success of the iPod compelled consumers to purchase Macbooks; Apple’s halo effect is astonishing.”
Alternate definition: Brand equity generated by innovation and riveting copy.
On a Related Note
Marketing without a clear strategy is simply shouting into the void. Someone might hear what you have to say, but you can’t expect that person to need what you’re offering. To improve your return on investment, you must have a digital strategy that reveals what makes your brand unique and memorable. Read more about creating a stronger Strategy.