Freshness Algorithm


(noun) An algorithm that returns the most recent content in response to a user search query. For instance, searching for “World Cup” in the year 2014 would return results relevant to the 2014 World Cup rather than previous events.


“Google’s freshness algorithm will impact 35% of searches. We have to update our website with fresh information consistently to position ourselves as a thought leader.”

Alternate definition: The content sporting the latest fashion trends is treated as VIP in Google searches.

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