(noun) Content created in a style that departs from what is “normal” or expected of a company, or that is in a new and untested format. Such content may present both risks and opportunities.
“Utilizing experimental content is advantageous because we can potentially discover new audiences.”
Alternate definition: Shattering conventional norms within the digital marketing industry.
On a Related Note
At Imaginuity, our creative team is tasked with ensuring you present your best foot forward at every touch point. So, whether it’s in the digital or traditional space, our creative process remains the same: analyzing the targeted audiences, researching the competition, and diving into the communication strategy to hone the most appropriate and meaningful message. Read more about our Creative strengths.