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dictionary | November 23, 2015

eCRM

Definition

(noun) Short for “electronic customer relationship management,” these products are customer management tools generally more integrated with online platforms (such as websites) than traditional CRM systems.

Example

“We used our eCRM to foster a deeper relationship with customers by asking specific questions.”

Alternate definition: A tool that provides unlimited knowledge about customers based on an expert level of inquisitiveness or lack there of.

On a Related Note

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