Imaginuity Logo
Header Graphic

dictionary | November 23, 2015

Earned Media

Definition

(noun) Sometimes called “free media,” this exposure is publicity gained without paid-for advertising. For instance, a piece of high quality content that is shared via word-of-mouth or social media.

Example

“Earned media is incorruptible because it can’t be bought or sold.”

Alternate definition: Organic water-cooler talk that stems from noteworthy work.

On a Related Note 

Social media has changed the way we interact with each other. At Imaginuity, we understand how to use social media to best engage your audience. Our social media marketing approach takes into account who you are and where your time is best spent. We work closely with you to refine your voice, so you can be a part of the conversation. Read about our Social Media focus.