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dictionary | November 17, 2015

Digital Strategy

Definition

(noun) A blueprint streamlining an organization’s objectives, vision, budget and target audience.

Example

“In order to achieve our goals, we need a digital strategy that will help us get the right message to the right audience at the right time.”

Alternate definition: Not the same as simply having a website.

On a Related Note 

Our digital marketing strategy starts with a thorough analysis of your organization, your industry, your competitors, and your current communication strategy. We don’t rely on assumptions and unreliable data. Instead, we talk directly with the stakeholders and those most impacted by your brand. The result is a cohesive plan of action to guide your organization. Read more about creating a stronger Strategy.