(noun) Any online activity used to promote products and services to the consumer, which ranges from email marketing, social media, blogging and online display campaigns.
“Digital marketing is all encompassing, and advertising resides underneath its umbrella.”
Alternate definition: The reason the print world has surrendered to bits and bytes.
On a Related Note
Our digital marketing strategy starts with a thorough analysis of your organization, your industry, your competitors, and your current communication strategy. We don’t rely on assumptions and unreliable data. Instead, we talk directly with the stakeholders and those most impacted by your brand. The result is a cohesive plan of action to guide your organization. Read more about creating a stronger Strategy.