Data Mining

Definition

(noun) An analysis of an organization’s database to determine patterns in behavior to improve conversions, increase customer satisfaction and create targeted marketing campaigns.

Example

“Our data mining efforts will allow us to customize our website, banner ads and CTAs in a way customers will react to.”

Alternate definition: Information with a sense of purpose and duty.

On a Related Note

At Imaginuity, our reporting goes beyond spreadsheets and charts. We make sense of the data by translating trends, identifying roadblocks and highlighting opportunities. Armed with that, we work to develop a plan to optimize our customer’s online efforts, maximize their ROI and meet their digital marketing goals.  Read more about our Data & Analytics services.

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