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dictionary | November 23, 2015

Creative Brief

Definition

(noun) A strategic document created using insight gathered from initial meetings, interviews, discussions and research between the agency team and its client, that serves as the framework for the creative work. The creative brief informs and guides the work from initial concept to completion.

Example

“Stick to the creative brief, so we make sure everything looks consistent and awe-inspiring.”

 Alternate definition: What happens when the designers have a meeting at 4:30 on a Friday.

On a Related Note 

Imaginuity focuses on creating results for our clients through compelling creative that drives interaction and engagement. We collaborate with our clients to achieve the best brand message and experience. Read more about our Creative strengths.