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dictionary | November 23, 2015

Conversion Rate

Definition

(noun) Measures whether a web page or marketing activity is successful or not.

Example

“We should optimize our conversion rate process by offering customers incentives to visit or website.”

Alternate definition: The number of website visitors that are converted into fans and allies.

On a Related Note 

In any business, understanding the psyche of your target demographic is essential to your long-term success. Data and analytics can chart your visitors’ paths, on-site user behavior, track site traffic, online media clicks, and the impact offline media has on online activity. Furthermore, web analytics tools can track sales, leads and conversion methods. Read more about our Data & Analytics services.