Contextual Advertising


(noun) A technique in which the adverts displayed on a web page are related to the content of that web page.


“Contextual advertising is a technique commonly used in pay-per-click advertising.”

Alternate definition: A webpage about fashion trends may display adverts of popular department stores, brands or fashion magazine.

On a Related Note

At Imaginuity, our designers and writers work side by side to create exceptional content that guides your brand. Whether it’s digital or traditional, online or outside, in print or on a screen, our creative team thrives in every communication platform. Read more about our Creative strengths.

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