(noun) Tangible information collected and contained in a content object. Content can be unstructured (usually text, manually entered) or structured (automatically populated from a database). Content can be collected at differing levels of detail.
“We can use our content to guide digital strategy, highlight our expertise and inform consumers during the buying process.”
Alternate definition: When the quality of content reaches a crescendo, it can be used for anything — to inform, to inspire or change the way people perceive the world.
On a Related Note
An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.