Content

Definition

(noun) Tangible information collected and contained in a content object. Content can be unstructured (usually text, manually entered) or structured (automatically populated from a database). Content can be collected at differing levels of detail.

Example

“We can use our content to guide digital strategy, highlight our expertise and inform consumers during the buying process.”

Alternate definition: When the quality of content reaches a crescendo, it can be used for anything — to inform, to inspire or change the way people perceive the world.

On a Related Note 

An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.

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