(noun) The idea that high volumes of content may lead to web users being exposed to more content than they can absorb, potentially devaluing the use of content in marketing.
“Let’s diversify our material to protect users from content shock.”
Alternate definition: The reason we keep our content fresh.
On a Related Note
At Imaginuity, our designers and writers work side by side to create exceptional content that guides your brand. Whether it’s digital or traditional, online or outside, in print or on a screen, our creative team thrives in every communication platform. Read more about our Creative strengths.