(noun) Written material designed to present an exciting message to a defined audience, while attracting new customers. The content raises a customer’s awareness, inspires them to research a product, consider a purchase and ultimately buy the product.
“Content marketing is the future of digital marketing, so the same old boring copy is no longer an option.”
Alternate definition: The reason why creatives who work in digital marketing are such good conversationalists.
On a Related Note
An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.