dictionary | November 23, 2015
(noun) The processes (policies, procedures, standards) and resources (time, money, software) used to author, evaluate, organize, publish, maintain, and store content in any form or medium. The content involved may be images, video, audio and multimedia as well as text.
“The person in charge of the company’s content management has the weighty responsibility of orchestrating, organizing and locating the necessary media for digital marketing and presentations.”
Alternate definition: The digital content equivalent of herding cats.
On a Related Note
At Imaginuity, our designers and writers work side by side to create exceptional content that guides your brand. Whether it’s digital or traditional, online or outside, in print or on a screen, our creative team thrives in every communication platform. Read more about our Creative strengths