(noun) A document created before content development begins which outlines various details, such as why the content is needed, who it is for and how its success will be measured.
“The content brief should be a part of the overall digital strategy since it articulates problems, scope and long term content goals.”
Alternate definition: Pre-production that serves as a foundation to carry a team from initial concepts to successful content completion.
On a Related Note
An Imaginuity-driven content marketing strategy seeks to differentiate you from all the other content flooding your prospect’s inbox. Our writers have diverse backgrounds, publishing in a variety of media before arriving at Imaginuity. They bring their out-of-the-box experience to every project. Read more about creating a stronger Strategy.