(noun) A measure of how often users perform the desired action when presented with a piece of content such as an email or web page, based on whether the user “clicked through”, i.e. followed the desired link.
“Consumers who visit our website should be compelled to click on advertisements; what is the current click-through rate?”
Alternate definition: The gateway to higher conversion rates or a plunge that derails an entire campaign.
On a Related Note
In any business, understanding the psyche of your target demographic is essential to your long-term success. Data and analytics can chart your visitors’ paths, on-site user behavior, track site traffic, online media clicks, and the impact offline media has on online activity. Furthermore, web analytics tools can track sales, leads and conversion methods. Read more about our Data & Analytics services.