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dictionary | November 17, 2015

Click-Through Rate

Definition

(noun) A measure of how often users perform the desired action when presented with a piece of content such as an email or web page, based on whether the user “clicked through”, i.e. followed the desired link.

Example

“Consumers who visit our website should be compelled to click on advertisements; what is the current click-through rate?”

Alternate definition: The gateway to higher conversion rates or a plunge that derails an entire campaign.

On a Related Note

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