dictionary | November 17, 2015
(noun) A disparaging term for a link that is deliberately eye-catching and intriguing and designed purely to persuade people to click on it. The content they lead to is often not as interesting as promised.
“On general principle, we will not resort to click bait.”
Alternate definition: Leveraging trending topics without any new thoughts to add.
On a Related Note
Imaginuity focuses on creating results for our clients through compelling creative that drives interaction and engagement. We collaborate with our clients to achieve the best brand message and experience. Read more about our Creative strengths.