(noun) The process of dealing with web pages that have multiple URLs. The existence of multiple URLs is problematic for search engines, as only one URL can be shown in a list of search results. Multiple URLs can also make web pages more difficult to index.
“If we’ve entered the realm of canonicalization, we’ve made mistakes by choosing the wrong URL.”
Alternate definitions: Playing Where’s Waldo in search engines.
On a Related Note
We understand that no digital strategy is complete without a search strategy. All our search engine marketing services are rooted in a careful and precise assessment of your organization’s needs. Learn more about our focus on SEM.