Imaginuity Logo
Header Graphic

dictionary | November 23, 2015

Call-to-Action

Definition 

(noun) Often abbreviated to “CTA,” a call-to-action is an important technique in online marketing. They are the trigger used to convert leads into customers or new visitors into leads. Design content with CTAs in mind: what is the goal of the page? What is the desired outcome?

Example

“We need a CTA that encourages users to sign up for our newsletter, while simultaneously detailing what they’ll receive for signing up.”

Alternate definition: CTA could also stand for the “Click That Area.”

On a Related Note

Our digital marketing strategy starts with a thorough analysis of your organization, your industry, your competitors, and your current communication strategy. We don’t rely on assumptions and unreliable data. Instead, we talk directly with the stakeholders and those most impacted by your brand. The result is a cohesive plan of action to guide your organization. Read more about creating a stronger Strategy.