(noun) The collective excitement and interest generated by, for example, the launch of a new product or a dramatic news item. Such excitement is often spread by word-of-mouth and social media.


“Let’s do a social media campaign, radio spots and commercial to generate buzz for the reveal of the product.”

Alternate definition: The hype train that stops for every consumer who’s interested in a product or service.

On a Related Note 

Social media has changed the way we interact with each other. At Imaginuity, we understand how to use social media to best engage your audience. Our social media marketing approach takes into account who you are and where your time is best spent. We work closely with you to refine your voice, so you can be a part of the conversation. Read about our Social Media focus.

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