(noun) A way to understand the different stages a new site visitor goes through, from first discovering a company to becoming a customer. At each stage, a visitor may have particular needs that must be met in order to facilitate his or her journey.
“The buyer’s journey should be a first-class experience for people choosing to purchase our products.”
Alternate definition: The Marauder’s Map that reveals every route, detour, and secret passageway consumers take to their final destination of purchasing a product
On a Related Note
Digital marketing is measured in the seconds it takes a user to either accept or reject what you are offering. We strive to present your information to your customers in a logical and intuitive fashion, and our user experience teams have the skill and experience to engage audiences to take action. Discover how to create a better User Experience.