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dictionary | November 17, 2015

Brand Engagement

Definition

(noun) The attachment, either emotional or logical, that a customer has for a brand. This includes their associations, perceptions, and opinions.

Example

“Brand engagement has to excite, inspire, and compel consumers to react positively.”

Alternate definitions: When we’ve done our job, your brand can do its job to the fullest.

On a Related Note 

Through our digital strategy process, we thoroughly research and explore a brand’s business goals. We then use that understanding and knowledge to build a custom web analytics plan to measure against those goals.  Read more about our Data & Analytics services.