dictionary | November 17, 2015
(noun) The attachment, either emotional or logical, that a customer has for a brand. This includes their associations, perceptions, and opinions.
“Brand engagement has to excite, inspire, and compel consumers to react positively.”
Alternate definitions: When we’ve done our job, your brand can do its job to the fullest.
On a Related Note
Through our digital strategy process, we thoroughly research and explore a brand’s business goals. We then use that understanding and knowledge to build a custom web analytics plan to measure against those goals. Read more about our Data & Analytics services.