Imaginuity Logo
Header Graphic

dictionary | November 17, 2015

Brand Awareness

Definition

(noun) A measure of how well a brand is known by the general public. An indication of brand awareness might be gained by measuring how many visitors arrive at a website by searching for the company name rather than general terms, e.g., “Kelloggs” rather than “breakfast cereal”. 

Example

“Our brand awareness is growing; consumers within our home region undoubtedly know about us.”

Alternative definition: The reason Imaginuity is on your mind.

On a Related Note

Responsive design and mobile functionality are the new standards in digital marketing, creating opportunities to place your message directly into hands of your audience. Imaginuity can also produce mobile campaigns that make use of hyperlocal smartphone apps, text messaging, and social media — all designed to send the right message at the right time to the right audience. Read more about our Mobile Focus.