Bounce Rate


(noun) The number of people who leave a website after only viewing one page. A high bounce rate is undesirable. The intention is normally to interest a visitor so that they stay on a website and explore more pages.


“If our website has pages too many pages with a high bounce rate, we have to go back to the drawing board.”

Alternate definition: A friendly reminder that Internet users are a fickle bunch.

On a Related Note

Imaginuity analysts use the best reporting tools available, including Google Analytics. Web analytics tools can provide a wealth of useful and accurate information. Imaginuity helps choose the best tools that deliver the most benefits, and create filters to help gather the most relevant data.  Read more about our Data & Analytics services.

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