(noun, sometimes a verb) An online journal used to advertise a brand, service or business to generate traffic to a website.
“Summer is nearly over, so we should blog about back to school shopping.”
Alternate definition: The task copywriters do organically to increase traffic to your website versus manufacturing clicks by using misplaced references to Seth Godin.
On a Related Note
At Imaginuity, our creative team is tasked with ensuring you present your best foot forward at every touch point. So, whether it’s in the digital or traditional space, our creative process remains the same: analyzing the targeted audiences, researching the competition, and diving into the communication strategy to hone the most appropriate and meaningful message. Read more about our Creative strengths.