(noun) An image-based online advertisement that is embedded in a web page. Such adverts are often held on a central ad server with the particular adverts shown to visitors determined by that visitor’s search history.
“We need a slick banner ad that is cost effective and builds brand recognition.”
Alternate definition: What we create to pique interest and target your audience.
On a Related Note
At Imaginuity, our creative team is tasked with ensuring you present your best foot forward at every touch point. So, whether it’s in the digital or traditional space, our creative process remains the same: analyzing the targeted audiences, researching the competition, and diving into the communication strategy to hone the most appropriate and meaningful message. Read more about our Creative strengths.