(noun) Links that point back to a website from other external websites. Backlinks may be used by search engines to assess a website’s popularity and will affect a site’s ranking. (Also called inbound or incoming links.)
“Let’s not forget the importance of backlinks in regards to bringing our site near the top of a competitive search engine result page.”
Alternate definition: The simple belief that building links and relationships go hand and hand.
On a Related Note
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