(noun) Links that point back to a website from other external websites. Backlinks may be used by search engines to assess a website’s popularity and will affect a site’s ranking. (Also called inbound or incoming links.)


“Let’s not forget the importance of backlinks in regards to bringing our site near the top of a competitive search engine result page.”

Alternate definition: The simple belief that building links and relationships go hand and hand.

On a Related Note 

Imaginuity’s SEO strategies are built upon a collaborative spirit. We have search experts and skilled writers who work side-by-side within a team of developers. We seek out right results based around what consistently works. Read more about creating a stronger Strategy.

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