Audit and Mapping
(noun) An analysis of current content and organizing it based on consumer needs and business goals to identify gaps where new content is required.
“Audit and mapping will give us a clear depiction of the current state of our content, where it needs to go and how we can potentially get there. It’s the difference between using an ATLAS map and Google maps.”
Alternate definition: A matrix that distinguishes fresh content that is on brand from commonplace content, placing it where most needed.
On a Related Note
Imaginuity analysts use the best reporting tools available, including Google Analytics. Web analytics tools can provide a wealth of useful and accurate information. Imaginuity helps choose the best tools that deliver the most benefits and create filters to help gather the most relevant data. Read more about our Data & Analytics services.