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dictionary | November 17, 2015

Analytics

Definition

(noun) The discipline of tracking and analyzing marketing performance and metrics to maximize services and optimize a client’s return on investment.

Example

“Our analytics indicate that boosting these particular Facebook posts will increase the visibility of your products.”

Alternate definition: Convincing Google that your content is worthy.

On a Related Note

In any business, understanding the psyche of your target demographic is essential to your long-term success. Data and analytics can chart your visitors’ paths, on-site user behavior, track site traffic, online media clicks, and the impact offline media has on online activity. Furthermore, web analytics tools can track sales, leads and conversion methods. Read more about our Data & Analytics services.