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dictionary | November 23, 2015

Above the fold

Definition 

(noun) The area of a web page that is visible without scrolling down the page. This is the part of the page seen first and is considered to be one of the most valuable areas of the page.

Example 

“Users customarily engage with content above the fold more than information they’ll have to scroll down to.”

Alternate definition: The section of the webpage that has to be stunning enough to appear on the cover of Vanity Fair.

On a Related Note 

Imaginuity focuses on creating results for our clients through compelling creative that drives interaction and engagement. We collaborate with our clients to achieve the best brand message and experience. Read more about our Creative strengths.