dictionary | November 23, 2015
A / B Testing
(noun) An evidence-based evaluation method often used to compare two versions of a web page. With A / B testing, users might be sent to either the new or original version of a web page to determine which version people prefer.
“After this round of A / B testing, which page are users gravitating toward?”
Alternate definition: The talent portion of our website beauty contest.
On a Related Note
Technology needs vary from client to client, and project to project based on size, complexity, existing platforms, legacy systems and other business parameters. You also need a web development agency able to speak your language — capable of understanding your specific needs and clearly communicating the strategy and reasons for a particular course of action. Learn more about our Technology capabilities.