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dictionary | November 23, 2015

A / B Testing

Definition 

(noun) An evidence-based evaluation method often used to compare two versions of a web page. With A / B testing, users might be sent to either the new or original version of a web page to determine which version people prefer.

Example

“After this round of A / B testing, which page are users gravitating toward?”

Alternate definition: The talent portion of our website beauty contest.

On a Related Note

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